The former Philips complex Strijp-S has for a number of years the focus of redevelopment. The urban plan of Adriaan Geuze (West 8) focuses on a combination of reuse of Philips heritage and custom new construction. The engine of the whole is creativity; creative professions and functions mixed with an urban living environment.

SAS-3 is the first new residential building in Strip-S that has been built. Because of its location between the famous "Hoge Rug" and the row of houses on the Kastanjelaan this pioneer also provides literally  the transition from special forms of housing (such as lofts and studios in the existing buildings) to the row houses of the former Philips village.

The urban plan is based on creating a more differentiated overall picture, which has resulted in the case of SAS-3 in a combination of three architectural offices within 1 block. Besides architects |en|en also the Architecten Cie and Grosfeld van der Velde Architecten. The offices are subsequently divided among the mostly high apartment blocks on the Torenallee and the low tower apartments blocks and town houses on the Kastanjelaan.

In order to get a coherent set of materialization and detailing the various offices refers to original parts of Strijp-S. In the case of |en|en these are the detail-free front tires, balconies and roof edges of the monumental, neighboring Veemgebouw and more recent precast concrete office blocks. Another important material is the glaze brick masonry which refers to the former port buildings that gave access to this former forbidden city.